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Carnaval

la diaria

About the product

Carnaval was a new digital section launched by la diaria, a leading news platform in Uruguay known for its quality journalism. It focuses on providing comprehensive coverage of Uruguay's traditional carnival festivities, one of the country's most significant cultural events. The section offers in-depth analysis, commentary, and live updates. It was designed to boost user engagement during the carnival season and provide a dedicated space for all related content

My contributions

As a UX designer, my role involved leading the design and implementation of the carnaval section, ensuring a smooth and engaging user experience. My responsibilities included understanding user needs, balancing business objectives, and collaborating with editorial and technical teams to create a product that effectively showcased the richness of the carnival celebrations.

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UX/UI Designer

la diaria

Oct 2021 - Jul 2024

Carnaval was developed to offer users an immersive experience of Uruguay's carnival. The project was divided into several key phases:

Phase 1: Concept Development

‍The initial phase focused on defining the objectives and scope of the Carnaval section. Our goal was to create a platform that not only covered the events but also provided users with valuable insights and interactive features. This involved extensive research into user preferences and carnival traditions to ensure the content resonated with our audience.

Phase 2: Design and Implementation

In this phase, we designed and implemented the Carnaval section, incorporating features such as real-time updates, multimedia content, and interactive elements. The design process was iterative, involving continuous feedback from stakeholders and users. We created a layout that highlighted key events and provided easy access to articles, videos, and galleries.

Phase 3: User Testing and Refinement

The final phase involved user testing to refine the design and ensure a seamless experience. We collected feedback from a diverse group of users and made necessary adjustments to improve navigation and content presentation. The result was a dynamic and engaging section that effectively captured the spirit of the carnival.

Carnaval was successfully launched and well-received by users, providing a comprehensive and immersive experience of the carnival festivities. The section featured an easy-to-use interface, interactive elements, and a wide range of content that enhanced user engagement and satisfaction.

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Curious to learn more?🔎

Reach out, and let's explore the details

rodrigoogalvan@gmail.com